{"id":5976,"date":"2020-05-12T11:21:42","date_gmt":"2020-05-12T11:21:42","guid":{"rendered":"https:\/\/nordnorge.com\/en\/?post_type=aktiviteter&#038;p=5976"},"modified":"2025-09-01T11:04:05","modified_gmt":"2025-09-01T11:04:05","slug":"a-visit-to-jennestad-trading-post-takes-you-on-a-journey-through-the-20th-century","status":"publish","type":"aktiviteter","link":"https:\/\/nordnorge.com\/en\/aktiviteter\/a-visit-to-jennestad-trading-post-takes-you-on-a-journey-through-the-20th-century\/","title":{"rendered":"A visit to Jennestad trading post takes you on a journey through the 20th Century"},"content":{"rendered":"\n\t\t<div class=\"wp-block-vnn-ingress\">\n\t\t\t<div class=\"vnn__ingress\">\n\t\t\t\tMacaroni sold by weight, disposable briefs and traditional brooms; the general stores at the trading post at Jennestad make it seem like it was abandoned yesterday. Meanwhile, the main house is a place for peace and contemplation, and is one of Vester\u00e5len&#8217;s leading galleries.\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\n<p>The store at Jennestad, 8 km (5 miles) north of Sortland, closed in 1982. Since then, the store has remained untouched, and visitors can see a completely intact shop with a range of goods spanning the entire 20th century. At the start of the 20th century, Jennestad was a serious competitor to the trading post at Sortland, but by the time it closed the store must have seemed like a deserted backwater.<\/p>\n\n\n\t<div class=\"wp-block-vnn-gallery gallery-count-3\">\n\t\t<ul><li class=\"blocks-gallery-item\">\t\t\t\t<figure>\n\t\t\t\t\t<a href=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/23aeda26d0168947081bae37f3b8c102.jpg\" data-size=\"1200x817\">\n\t\t\t\t\t\t<span class=\"block-gallery-count\">01<\/span><img decoding=\"async\" src=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/23aeda26d0168947081bae37f3b8c102.jpg\" alt=\"The trading post is set on sheltered waters protected from storms by the mountains to the west \u00a9 Trond Gansmoe Johnsen\/Museum Nord\" data-full-url=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/23aeda26d0168947081bae37f3b8c102.jpg\" data-caption=\"The trading post is set on sheltered waters protected from storms by the mountains to the west \u00a9 Trond Gansmoe Johnsen\/Museum Nord\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t<\/figure>\n\t\t\t<\/li><li class=\"blocks-gallery-item\">\t\t\t\t<figure>\n\t\t\t\t\t<a href=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/8c64b0c850aaaa98d14b327ac270acb2.jpg\" data-size=\"1200x800\">\n\t\t\t\t\t\t<span class=\"block-gallery-count\">02<\/span><img decoding=\"async\" src=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/8c64b0c850aaaa98d14b327ac270acb2-768x512.jpg\" alt=\"A World War Two coffee substitute \u00a9 Knut Hansvold\" data-full-url=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/8c64b0c850aaaa98d14b327ac270acb2.jpg\" data-caption=\"A World War Two coffee substitute \u00a9 Knut Hansvold\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t<\/figure>\n\t\t\t<\/li><li class=\"blocks-gallery-item\">\t\t\t\t<figure>\n\t\t\t\t\t<a href=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/9f81ce62a9c8e63273ff6a225b9a8177.jpg\" data-size=\"1200x800\">\n\t\t\t\t\t\t<span class=\"block-gallery-count\">03<\/span><img decoding=\"async\" src=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/9f81ce62a9c8e63273ff6a225b9a8177-768x512.jpg\" alt=\"Compartment draws holding goods at different weights \u00a9 Knut Hansvold\" data-full-url=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/9f81ce62a9c8e63273ff6a225b9a8177.jpg\" data-caption=\"Compartment draws holding goods at different weights \u00a9 Knut Hansvold\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t<\/figure>\n\t\t\t<\/li><\/ul><div class=\"vnn-gallery-figcaptions\"><figcaption>01: The trading post is set on sheltered waters protected from storms by the mountains to the west \u00a9 Trond Gansmoe Johnsen\/Museum Nord<\/figcaption><figcaption>02: A World War Two coffee substitute \u00a9 Knut Hansvold<\/figcaption><figcaption>03: Compartment draws holding goods at different weights \u00a9 Knut Hansvold<\/figcaption><\/div>\t<\/div>\n\t\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-store-stocked-14-000-kinds-of-goods\">The store stocked 14,000 kinds of goods<\/h2>\n\n\n\n<p>In its heyday, the store stocked 14,000 kinds of goods. Thousands of them can still be seen in the store today. Tights, men&#8217;s formal shoes and 1960s disposable underwear dressed the local population. Girls from Sortland often went on excursions to Jennestad in the 70s, the age of the hippies \u2014 the place was a goldmine. Gloria polish, Sunlight soap and Salmiak soap were all essentials. Cups decorated with rose-buds could be filled with Ceylon tea from colourful boxes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-there-is-a-full-array-of-bits-and-bobs\">There is a full array of bits and bobs<\/h2>\n\n\n\n<p>Goods sold by weight were kept in drawers beneath the counter. Prunes, the favourite vegetables of the time, macaroni, raisins, almonds, peas and matches were split up, poured into bags and sold by weight. From the ceiling hang egg whisks, buckets and traditional brooms. At Jennestad, it must have been difficult to throw things away, because bags containing substitute coffee from the Second World War made from peas have been kept too. You can also get a pair of shoes made from cellulose with wooden soles; the associated ration cards are on display.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-propoganda-was-everything-back-then\">Propoganda was everything back then<\/h2>\n\n\n\n<p>Faded advertising posters reveal an age when ideals were different. The nice man from Pall Mall promises &#8220;the best taste from the USA&#8221;, while Flott cooking fat is the best for Christmas baking apparently. &#8220;There&#8217;s white and there&#8217;s Blenda white&#8221; too, and Toy is refreshing. Melange margarine doesn&#8217;t taste of margarine, and Bergene Easter marzipan uses just a broad smile and 60s chic as its sales pitch. But our favourite is Vesteraalskes Kystruter; &#8220;our experience is your guarantee&#8221;. People from Vester\u00e5len are dependable!<\/p>\n\n\n\t<div class=\"wp-block-vnn-gallery gallery-count-3\">\n\t\t<ul><li class=\"blocks-gallery-item\">\t\t\t\t<figure>\n\t\t\t\t\t<a href=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/61ff1840b308e3662589220a06c04801.jpg\" data-size=\"1200x794\">\n\t\t\t\t\t\t<span class=\"block-gallery-count\">01<\/span><img decoding=\"async\" src=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/61ff1840b308e3662589220a06c04801.jpg\" alt=\"The trading post on a summer&#039;s day \u00a9 Trond Gansmoe Johnsen\/Museum Nord\" data-full-url=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/61ff1840b308e3662589220a06c04801.jpg\" data-caption=\"The trading post on a summer&#039;s day \u00a9 Trond Gansmoe Johnsen\/Museum Nord\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t<\/figure>\n\t\t\t<\/li><li class=\"blocks-gallery-item\">\t\t\t\t<figure>\n\t\t\t\t\t<a href=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/975ce96378279a10c58e0bd3afedb49d.jpg\" data-size=\"1200x800\">\n\t\t\t\t\t\t<span class=\"block-gallery-count\">02<\/span><img decoding=\"async\" src=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/975ce96378279a10c58e0bd3afedb49d-768x512.jpg\" alt=\"One time use underwear, a hit in World War Two \u00a9 Knut Hansvold\" data-full-url=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/975ce96378279a10c58e0bd3afedb49d.jpg\" data-caption=\"One time use underwear, a hit in World War Two \u00a9 Knut Hansvold\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t<\/figure>\n\t\t\t<\/li><li class=\"blocks-gallery-item\">\t\t\t\t<figure>\n\t\t\t\t\t<a href=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/a8790622be0062068b0dbcc31186846b.jpg\" data-size=\"1200x800\">\n\t\t\t\t\t\t<span class=\"block-gallery-count\">03<\/span><img decoding=\"async\" src=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/a8790622be0062068b0dbcc31186846b-768x512.jpg\" alt=\"Wartime shoe fashion \u00a9 Knut Hansvold\" data-full-url=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/a8790622be0062068b0dbcc31186846b.jpg\" data-caption=\"Wartime shoe fashion \u00a9 Knut Hansvold\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t<\/figure>\n\t\t\t<\/li><\/ul><div class=\"vnn-gallery-figcaptions\"><figcaption>01: The trading post on a summer&#039;s day \u00a9 Trond Gansmoe Johnsen\/Museum Nord<\/figcaption><figcaption>02: One time use underwear, a hit in World War Two \u00a9 Knut Hansvold<\/figcaption><figcaption>03: Wartime shoe fashion \u00a9 Knut Hansvold<\/figcaption><\/div>\t<\/div>\n\t\n\n\n<h2 class=\"wp-block-heading\" id=\"h-galleri-jennestad-adds-a-contemporary-touch\">Galleri Jennestad adds a contemporary touch<\/h2>\n\n\n\n<p>While the general store is a hive of activity, there is a more restrained atmosphere in the main house. The house itself in the white-painted Swiss style from 1917 is well preserved with its high ceilings and tall, elegant windows facing out towards the sound of Sortlandssundet and the mountains of Hinn\u00f8ya. Sadly, the former elegant interior is now no more, yet this has created extensive surfaces to be filled with contemporary art. Jennestad becomes of Vester\u00e5len&#8217;s leading galleries during the summer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-word-the-note-and-the-image\">The word, the note and the image<\/h2>\n\n\n\n<p>Three large rooms collectively make up the gallery. They each have a separate theme: the word, the note and the image, as reflected in the decor. A new exhibition is held here every summer and over the years well-known names such as H\u00e5kon Gullv\u00e5g, Niko Widerberg, H\u00e5kon Bleken and Frank Brunner have all held exhibitions here. Concerts and events also take place here throughout the season.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-jennestad-trading-post-was-preserved-by-industry-decline\">Jennestad trading post was preserved by industry decline<\/h2>\n\n\n\n<p>The general store at Jennestad dates from 1871, while the main house was built in 1917. During this period, Jennestad was a prominent centre in Vester\u00e5len, and fish were traded in the villages on the seaward side of the Vester\u00e5len peninsula. Graphite was mined in the hill behind and the hinterland is a rich agricultural area. Yet Sortland, situated 8 km (5 miles) further south, has a better harbour, and with the dredging of the Ris\u00f8yrenna channel in 1922 and the arrival of the Hurtigruta coastal ships at Sortland, Jennestad began to fall on hard times. It is this very decline that has left Krambua so well preserved.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-visit-jennestad\">Visit Jennestad<\/h2>\n\n\n\n<p>During the summer, Jennestad once again becomes busy. People from Sortland cycle the 8 km (5 miles) to see the exhibition, eat waffles in the gallery and look round Krambua. You can still shop in Krambua; they sell traditional toys, handicraft goods and delicious sweets. The gallery is privately owned, while Krambua is part of Museum Nord.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/bbb53c2ed6a0662768ed4f1f8f5ba4fd-1024x684.jpg\" alt=\"\" class=\"wp-image-8348\" srcset=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/bbb53c2ed6a0662768ed4f1f8f5ba4fd-1024x684.jpg 1024w, https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/bbb53c2ed6a0662768ed4f1f8f5ba4fd-300x200.jpg 300w, https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/bbb53c2ed6a0662768ed4f1f8f5ba4fd-768x513.jpg 768w, https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/bbb53c2ed6a0662768ed4f1f8f5ba4fd.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Trond Gansmoe Johnsen\/Museum Nord<\/figcaption><\/figure>\n\n\n\n\t\t<div class=\" alignwide wp-block-vnn-booking\">\n\t\t\t<div class=\"vnn-booking__image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/nordnorge.com\/content\/uploads\/2020\/03\/vesteralenlogo.png\" alt=\"\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"vnn-booking__content\">\n\t\t\t\t\n<h2 class=\"wp-block-heading\" id=\"h-visit-vester-len\">Visit Vester\u00e5len<\/h2>\n\n<p>For all the information you need about visiting <a aria-label=\"Jennestad trading post (opens in a new tab)\" href=\"http:\/\/www.museumnord.no\/sortland\/article.php?sid=114\" target=\"_blank\" rel=\"noreferrer noopener\">Jennestad trading post<\/a> and the surrounding region, simply check out the Visit Vester\u00e5len webpage. <\/p>\n\n<div class=\"wp-block-button link-to-booking-provider-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/www.visitvesteralen.no\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n<div class=\"vnn__byline vnn-grid has-author has-date has-tags\"><div class=\"vnn__byline-meta\"><div class=\"vnn__byline-author\">Written by arild<\/div><div class=\"vnn__byline-date\">May 12, 2020<\/div><div class=\"vnn__byline-date\">Last updated September 1, 2025<\/div><\/div><div class=\"vnn__byline-tags\"><ul><li><a href=\"https:\/\/nordnorge.com\/en\/experiences-and-activities\/?fwp_se-og-gjore=activities\" rel=\"tag\">Activities<\/a><\/li><li><a href=\"https:\/\/nordnorge.com\/en\/experiences-and-activities\/?fwp_se-og-gjore=art\" rel=\"tag\">Art<\/a><\/li><li><a href=\"https:\/\/nordnorge.com\/en\/experiences-and-activities\/?fwp_se-og-gjore=coastal-culture\" rel=\"tag\">Coastal Culture<\/a><\/li><li><a href=\"https:\/\/nordnorge.com\/en\/experiences-and-activities\/?fwp_se-og-gjore=culture-and-history\" rel=\"tag\">Culture and history<\/a><\/li><li><a href=\"https:\/\/nordnorge.com\/en\/experiences-and-activities\/?fwp_omrder=vesteraalen\" rel=\"tag\">Vester\u00e5len<\/a><\/li><li><a href=\"https:\/\/nordnorge.com\/en\/experiences-and-activities\/?fwp_sesonger=summer\" rel=\"tag\">Summer<\/a><\/li><\/ul><\/div><\/div>","protected":false},"featured_media":8344,"parent":0,"template":"","meta":{"_searchwp_excluded":"","vnn_header_layout":"featured","vnn_header_layout_image_id":8344,"vnn_header_layout_image_focal_point_x":0.51,"vnn_header_layout_image_focal_point_y":0.71,"vnn_header_layout_description":"","vnn_header_layout_url":"","vnn_header_layout_url_text":"","vnn_header_layout_photographer":"Trond Gansmoe Johnsen\/Museum Nord","vnn_header_layout_video_id":"","vnn_header_layout_yt_id":"","vnn_header_layout_vimeo_id":"","teft_location_geodata_lat":68.750698976753,"teft_location_geodata_lng":15.306830406189,"teft_cards_image_id":8344,"teft_cards_image_focal_point_x":0.52,"teft_cards_image_focal_point_y":0.71,"teft_cards_title":"","teft_cards_excerpt":"","footnotes":""},"todo":[2,87,33,19],"facilities":[],"season":[7],"region":[46],"malgrupper":[22,73,23],"class_list":["post-5976","aktiviteter","type-aktiviteter","status-publish","has-post-thumbnail","hentry","todo-activities","todo-art","todo-coastal-culture","todo-culture-and-history","season-summer","region-vesteraalen","malgrupper-culture-lover","malgrupper-culture-specialist","malgrupper-heritage-explorer"],"feature_media_url":"https:\/\/nordnorge.com\/content\/uploads\/2020\/05\/23aeda26d0168947081bae37f3b8c102.jpg","vnn_map_marker_category":{"id":"","name":"","slug":"","icon":"","parentIcon":"","parent":"Activities"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A visit to Jennestad trading post takes you on a journey through the 20th Century - Arctic Norway<\/title>\n<meta name=\"description\" content=\"The store at Jennestad, north of Sortland, closed in 1982. However, the shop has remained intact, with goods spanning the entire 20th Century.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nordnorge.com\/en\/aktivitet\/a-visit-to-jennestad-trading-post-takes-you-on-a-journey-through-the-20th-century\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A visit to Jennestad trading post takes you on a journey through the 20th Century\" \/>\n<meta property=\"og:description\" content=\"The store at Jennestad, north of Sortland, closed in 1982. 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