{"id":11196,"date":"2023-08-29T08:35:09","date_gmt":"2023-08-29T08:35:09","guid":{"rendered":"https:\/\/nordnorge.com\/en\/?post_type=artikler&p=11196"},"modified":"2025-09-01T11:02:53","modified_gmt":"2025-09-01T11:02:53","slug":"visit-svalbard-adopts-sustainable-marketing-guidelines-to-promote-responsible-tourism","status":"publish","type":"artikler","link":"https:\/\/nordnorge.com\/en\/artikkel\/visit-svalbard-adopts-sustainable-marketing-guidelines-to-promote-responsible-tourism\/","title":{"rendered":"Visit Svalbard Adopts Sustainable Marketing Guidelines"},"content":{"rendered":"\n\t\t
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\n\t\t\t\tVisit Svalbard, on behalf of the Svalbard Tourism Council (SRR), has announced the implementation of its comprehensive set of sustainable marketing guidelines. With a steadfast commitment to responsible tourism, Visit Svalbard aims to create a positive impact on the environment, local communities, and wildlife by promoting the destination in an ethical and sustainable manner.\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\n
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Svalbard reindeer. Photo: Anja K.J. Nordva\u030alen \/ visitsvalbard.com<\/figcaption><\/figure>\n\n\n\n

Drawing from the core belief that responsible marketing leads to sustainable tourism, Visit Svalbard acknowledges its responsibility in fostering an environment where travellers can experience the beauty of Svalbard without causing harm to its delicate ecosystems. As such, the new marketing guidelines steer away from misleading practices, such as using close-ups of polar bears, which could give visitors false impressions of their wildlife encounters on the archipelago.<\/p>\n\n\n\n


\u2013 We firmly believe that sustainable tourism starts with responsible marketing. Our aim is to present the reality of visiting Svalbard to prospective travellers, without sensationalising or distorting the experiences they can have with our unique wildlife and landscapes, says H\u00e5kon Daae Brensholm, Sales and Marketing Coordinator at Visit Svalbard.<\/p>\n\n\n\n

Striking the right balance<\/h2>\n\n\n\n

Visit Svalbard recognises that sustainable tourism is not about attracting a high volume of guests at any cost, but rather about striking a balance that preserves the pristine nature of the destination. By targeting the right volume of the right guests, in the right place, and at the right time, Visit Svalbard aims to ensure that tourism contributes positively to the local communities and fosters respect for the fragile Arctic environment.<\/p>\n\n\n\n

Key elements of Visit Svalbard’s sustainable marketing guidelines include:<\/h3>\n\n\n\n